Trades and construction
your customers already
trust
.
Tention is a social media coach for the trades. Tention watches what homeowners in your area are actually asking: the trap that's been leaking, the panel they want to upgrade, the renovation they're scared to commit to. It brings you the question only someone who has been on the jobsite could answer well. It helps you record a quick take on site or in the truck, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the tradesperson. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your customers picked you because you do the work properly. The right homeowners online are looking for the same shop. Showing up should feel like that, not like Sunday night with the unsent invoices.
You paid the marketing agency $2,000 a month for six months. They posted stock photos of pipe wrenches with 'YOUR LOCAL PLUMBER, 24/7' captions. The few leads that came in were tyre-kickers. You decide social media doesn't work for the trades.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's moving in your trade and across the conversations homeowners are having. The trap that's been leaking, the panel inspection that just failed, the deck they want before summer. It brings you the question only someone who has done the work could answer well. Not '5 plumbing tips for spring.' The one a homeowner would actually ask you on a callout.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record on the jobsite, in the truck, at the end of shift. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The agency you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Homeowners who actually research before they ring you start finding you first. Fewer tyre-kickers, fewer race-to-the-bottom quotes, more clients who trust the way you run a site before the first meeting.
How do you decide whether a 1970s extension is worth saving, or smarter to knock down and rebuild from slab.
How do you handle it when a client wants to change the kitchen layout three weeks into a fixed-price build.
Why are build costs per square metre still climbing even though timber prices have come back down this year.
Architects and high-end builders start tagging you in instead of the cheapest chippie on the job board. You build the deck or the staircase you actually want to build, for clients who care about the join, not just the invoice.
What's the junction on an older deck you always inspect first, and why does it keep being the one that's failed.
What's the trade-off between engineered timber and solid hardwood that homeowners never get told before they sign off.
How do you set out a curved staircase on site when the architect's only given you a flat plan view.
Builders and homeowners start saving your name instead of ringing three sparkies for quotes. You stop competing on price and start getting calls because they already watched you explain why their switchboard needs a closer look.
What do you look at first when you open up an older switchboard, and what tells you it's time for the homeowner to have the conversation.
What's the downlight job homeowners think is simple, that you'd never let them touch without a sparky on site.
What's the change in the latest wiring rules update that's quietly reshaping how you wire a new board.
The repeat customers find you, not the one-off task-app chasers. You stop driving 40 minutes for a $90 job and start booking a week of work from one street, because the neighbours all saw what you did at number 14.
What's the small repair homeowners keep putting off that turns into a much bigger job within a year.
Why is hanging a heavy mirror or TV on a plasterboard wall the job you get called to redo the most.
How do you decide when a job's too big for a handyman and the client genuinely needs a licensed trade.
Commercial property managers and architects start ringing you for the design stage, not just the breakdown. You stop being the cheapest call-out on a service contract and start being the person they bring in before the ducting goes in the ceiling.
What's the return-air detail you find yourself fixing on so many ducted systems after the install, and what would catch it earlier.
How do you think through whether a heat pump swap actually stacks up for a family, and where does it not.
How do you size a system for an open-plan extension when the original house was never designed for zoning.
Clients start coming to you with a budget and a brief, not a Pinterest board and a vague hope. The architects and builders you actually want to work with see your retaining walls and your planting, and put you in the loop early.
Why does drainage so often blow out the budget on a backyard build, and how do you flag it on the first site visit.
What's the planting mistake that makes a brand new garden look tired within two summers.
How do you stage a build so the client can still use their backyard while the retaining wall goes in.
The clients who repaint every seven years and pay properly start finding you, instead of the ones haggling over a one-coat cash job. Builders put you on the call sheet because your finish is the one in the listing photos.
When you get called to a peeling exterior, why is it almost always the eaves you look at first.
What's the honest conversation you have with a client about the third coat on a south-facing wall that nobody wants to pay for.
How do you handle the conversation when a client's set on a colour you think they'll live to regret.
The good jobs come to you. Bathroom renos, full reblocks, commercial maintenance contracts, not 11pm blocked-toilet callouts from a coupon site. Your name gets passed around in the builder group chats.
Why does the hot water unit get sized so late in a new build, and what would you change about how that decision gets made.
Why do flushable wipes keep ending up as your most preventable emergency callout, and what do you tell clients to do instead.
How do you price a bathroom rough-in when the builder hasn't finalised the tile layout yet.
Insurance assessors and high-end builders start asking for you by name. You stop chasing storm-chaser work and start doing the full replacements and heritage jobs where your workmanship actually gets seen and paid for.
Why do so many roof leaks turn out to be flashing failures rather than the tiles or sheets themselves.
What should a homeowner check before they let any roofer onto their roof after a storm.
How do you decide whether a 30-year-old tile roof is worth restoring, or smarter to strip and re-sheet.
Bathroom designers and renovators start saving your work instead of scrolling past it. The jobs come in already speccing porcelain and stone, not bargain seconds, and clients know your lippage will be tighter than the last bloke's.
What do you check first when you're called back to a leaking shower, and why is it almost always the same detail.
What's the real reason large-format tiles fail on heated floors, and how do you walk the builder through it before the slab goes down.
How do you price a herringbone layout fairly when the client thinks it should cost the same as a straight lay.
If you build, fix, or finish things on site, this is built for you.
every
voice
.
A multi-tech shop ends up with eight different voices on the same feed. The senior plumber, the apprentice, the office manager, the new hire on van four. With Tention's Business plan, the shop writes one set of brand rules every tech records inside. Personal additions sit on top of those rules. Recording, captions, brand check, and scheduling, in one place.
Shop rules sit underneath everyone. Personal rules stack on top. The whole shop runs in one place.
I filmed all this footage and never posted it. Can this actually edit it down?
Yes. Auto-edit takes trims your uhms, ahhs, long pauses, and repetition. A three-minute raw recording becomes a tighter ninety seconds. The trade story stays. The dead air goes.
I freeze when I pull the camera out on a job. Where do I even start?
Tention brings you the question first. The thing a homeowner in your patch actually asked this week. You're not staring at a blank camera roll trying to think of something. You're answering something specific. Most pros find that's the bottleneck, not motivation.
I paid an agency $2,000 a month for nothing. How is this different?
Your voice stays you. Your face stays on the work, not stock photos of pipe wrenches. Tention finds the question and you record the answer. We don't write generic 'YOUR LOCAL [TRADE], 24/7' captions. The cost is what the app costs, not a retainer.
I run a multi-tech shop. How does anyone keep this consistent?
The Business plan gives the shop one set of brand rules every tech records inside. Each tech's personal rules sit on top. Captions, editing style, brand assets are hard-coded by the admin. Each tech keeps their own voice, the shop stays cohesive.
Customers don't want me posting their house. Can this respect that?
You decide what gets recorded and what gets published, every time. The brand check shows you what's in the take before it goes out. If something needs cutting, you cut it before publish. The decision stays with you.
How often should I post?
A steady rhythm you can keep, not a daily grind. Most pros find one to two real takes a week works harder than five filler ones. You set the cadence; Tention keeps it.
What if I sound like a try-hard influencer on camera?
Showing the work has nothing to do with influencer dances. The takes are about the trap, the panel, the rough-in, the job. Tention helps shape the take around what you'd actually say on a callout, not around viral trends.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention