A rate decision lands at 2:30, a broker has a question by morning.
SOCIAL MEDIA COACH FOR INDUSTRY LEADERS
The internet is filling with AI-generated noise, and your audience is scrolling past all of it, looking for someone real. Tention is how you become that someone. It finds what's worth saying, films it with you, checks it against your own rules, and posts it everywhere. You bring the take. It does the rest.
ONLINE PRESENCE
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WHY YOU HAVEN'T STARTED posting online
And the one you don't.
On every platform, ninety percent of people never post, not because they've nothing to say, but because saying it feels like too much. So your field gets narrated by the other ten percent, and lately by AI-generated carousels, or worse human 'Avatars' trying to represent real humans:
Your audience scrolls past all of it, looking for someone they can trust.
That someone is you.
You just haven't shown up yet.
THIS IS HOW
"I don't have time."
Tention sourcing trendign news and content ideas, handles: filming, editing, & captions, then reviews your post against your social media guidelines for you. meaning you spend 2 minutes answering a question, and your post is live.
"I don't know what to talk about."
Tention brings breaking news, industry releases, and hot topics your audience wants to hear about straight to the app. We don't write your script, because that's your unique take. We ask the questions worth answering.
"I hate talking on camera."
Being on camera is hard, when you don't have conviction of what to talk about. But we talk on camera all the time and it doesn't bother us. Zoom, Facetime.... it's the lack of confidence in your content that makes the talking to a camera hard. With Tention, it's not an open question. We ask direct, industry specific questions that get better as your audience responds.
"I tried social media. It didn't work."
Social media has become a volume game. Social Media companies need MORE content to understand who you are, and what you do. Until then, they don't know who to serve your content to. Tention reduces the friction of posting regularly, so your audience will find you. It takes consistency, and Tention is here to support you.
"AI is making everything sound the same."
AI will further the gap between real human connection and content, and AI 'slop' that degrades trust. Everything Tention produces is to reduce the friction for you to give your human take. Your expertise. Your voice. We never script, and we never create content on your behalf.
○ ASSET BRIEF · PHONE SCREEN UI MOCKUP
WHERE YOUR QUESTIONS COME FROM
Tention watches your field around the clock, the news, the trade press, the regulators, the podcasts. The moment something moves, it becomes a question matched to your role and framed so only your answer fits. Real event → your field → your feed.
A rate decision lands at 2:30, a broker has a question by morning.
A new clinical guideline drops, a GP has the answer their patients are already Googling.
A landmark ruling passes, a family lawyer has the explainer no one else is giving.
A trend breaks on the feeds, a designer has the take their clients are quoting back.
BRAND CHECK
Ever held back from posting because you weren't sure you were allowed to say it, that you'd regret it later, or didn't know if it would trigger your social media guidelines?
PHONE VISUAL
Transcript + flagged phrase + Re-film button. Drop in as an Embed when commissioned.
Set your rules once: your industry's obligations, the tone you want, the words you'd never use, the claims you can't make. After filming, Tention transcribes your take and reads it against those rules, then flags, in plain language, anything that doesn't fit. Re-film on the spot. Nothing goes out until you say so.
Every other tool checks your post after it's live.
Tention checks it before it leaves your phone.
It informs. You decide. You stay responsible for what you publish and for the obligations of your licence or profession.
BUILT FOR
Not personal brand chasers. Not influencer hopefuls. Not generalists trying to find their niche. For people whose phone already rings, for a job you trained years to do. Tention is about giving industry experts a way to amplify their voice online, and navigate social media one question at a time.
Your field is full of noise, and short on someone real.
Be the one who shows up.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get TentionTention helps service-based experts plan, record and publish their own content. It surfaces questions and runs a brand check against the rules you set, but you review and approve everything before it posts. You stay responsible for what you publish and for meeting any obligations of your licence, registration or profession.