Your complete mortgage broker content workflow.
Stop posting the generic Canva tiles your aggregator gave you. Tention gives licensed brokers daily video prompts, auto-edits the footage, and checks every word against pre-loaded ASIC compliance rules. Take control of your own marketing for less than 5 minutes per day.
How it works
You answer one question. Tention does everything after.
Five steps in one intuitive app, built to cut the software overwhelm of modern marketing. You answer, and you approve. Tention handles the rest.
Step 01 · Tention
It brings you the question
From this week's lending news, or the questions clients ask you all the time. Pick the one you've got something to say about.
Instead of
Scrolling the news for an idea, or asking ChatGPT what to post.
Step 02 · You
You answer it
On your phone, like replying to a client, with the question on screen and as many takes as you like. Already filmed something? Upload it from your computer.
Instead of
A teleprompter app, a script, or a film day.
Step 03 · Tention + you
It checks, you decide
Add the rules you work to, like never promising an approval or quoting a rate without its comparison rate. After you film, one tap runs an AI review against them and flags any line worth a second look. You decide what posts.
Instead of
Watching it back with your rules open beside you.
Step 04 · Tention
It edits
Trimmed at both ends, captions on, the ums out if you want them out. Four switches, on your phone or your computer, and nothing else to learn.
Instead of
CapCut, Edits, or a captions app.
Step 05 · Tention
It posts
One take, scheduled to every channel you've connected. Pick the time yourself, or let Tention pick the next good one.
Instead of
A scheduling tool, or posting to each app by hand.
No card required.
What changes
Be the first broker they think of.
When a referral looks you up, they meet the person they were referred to. Your face, your voice, your opinion, on the channels they already scroll.
“The more often we see someone, the more we tend to like them.”
The mere exposure effect, first shown by psychologist Robert Zajonc in 1968
9 in 10
borrowers research before they contact a broker or lender.
ASIC, 2019
63%
of young Australians use social media for information about money.
ASIC Moneysmart and YouGov, 2026
40 weeks
is how long the average buyer takes from first looking to settlement.
REA Property Seeker Survey, 2025
Today's news
Comment on today's news, today. Not next month.
A template pack is written weeks in advance. An agency needs a brief, a shoot day and a round of approvals. By the time either is ready, the story has moved on.
Tention hands you a question from this morning's lending news. When the RBA moves or a bank reprices, you're the broker explaining it while your clients are still reading about it.
Your guidelines
Every video can be checked against your rules before you post.
One sentence on camera can undo years of work. Your account comes with six guidelines written for Australian brokers, plus any of your own. Check a take against them and you'll see the exact line and the second you said it, then decide what goes out.
Calling yourself independent
Don't describe yourself, your business or your service as independent, impartial or unbiased, or call yourself a financial counsellor, or use words that mean the same thing. Saying you are not independent, or explaining how you are paid, is fine.
Source: NCCP Act s160B, s160C
A lender's rate without the comparison rate
Don't state a lender's interest rate or a loan repayment amount unless you also state the comparison rate just as clearly, together with the comparison rate warning. Talking about the RBA cash rate, or about rates in general without quoting a lender's rate, is fine.
Source: National Credit Code s150, s160 to s164; NCCP Regulations reg 99
Promising an outcome
Don't promise or suggest a result you can't guarantee for everyone, such as guaranteed or certain approval, a 100% success rate, being pre-approved, instant approval, no credit checks, never having a client knocked back, becoming debt free, or a set amount saved.
Source: ASIC RG 234.140, RG 234.141
Claims you can't back up
Don't make a claim about your service or a loan that you couldn't prove, such as being the best or the cheapest, always or never achieving something for clients, checking every lender or the whole market, or doing better than other brokers or lenders. Everyday phrases that aren't claims about your service, like "the best part of my job", are fine.
Source: ASIC Act s12DA, s12DB; ASIC RG 234 Example 64
Predictions stated as fact
Don't present a prediction about interest rates, property prices or the market as certain, especially to push someone to act, like "rates are coming down, so fix now". Saying who is making the prediction, or explaining what happens both if it comes true and if it doesn't, is fine.
Source: ASIC Act s12BB; NCCP Act s13
Client stories and testimonials
Don't mention a client's name, situation, story or results, or share a testimonial, unless the client has agreed to it and the testimonial is real and comes from an identifiable person. Talking about clients in general, or how clients usually react, is fine, as long as no one could be identified.
Source: Privacy Act 1988 APP 6 and Schedule 2; ASIC Act s12DB(1A); ASIC RG 234.130
Staying front of mind
Nurture every lead at once.
Buying a home takes months, and staying in touch one phone call at a time doesn't scale. A steady presence online does the nurturing in between. Each video is there for all of them: the client you pre-approved last month, the referral who hasn't called yet, the past client whose fixed rate ends next year.
The only marketing worth trusting is 100% you.
Clients choose the broker they feel they already know. A template can't introduce you, and a ghost-written post or AI can't know your unique opinion and views.
Only you sound like you.
There are more than 22,000 mortgage brokers in Australia. Your voice and your opinions are the one thing none of them can copy.
No templates.
Nothing that looks like the post from the broker down the road. Every video is yours alone.
About your clients.
Every question comes from what your clients are reading and asking this week, not a content calendar.
You approve everything.
Check any take against your rules before it goes out. Nothing posts until you say so.
No card required.
Your expertise deserves Tention
Start for freeTention helps mortgage brokers plan, film and publish their own content. It brings you questions and reviews your words against the rules you set, but you review and approve everything before it posts. You stay responsible for what you publish and for meeting your obligations as a credit licensee or credit representative.