Fitness and wellness
your members already
trust
.
Tention is a social media coach for fitness and wellness studios. Tention watches what's being asked across your category: the form questions that surface in beginner threads, the modification debates, the goals people are bringing into class. It brings you the question only someone teaching the practice could answer well. It helps you record a quick take between sessions, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the teacher. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your members chose you because the practice is real. The right audience online is looking for the same studio. Showing up should feel like that, not like another second job between classes.
You started posting daily three weeks ago. Reels, stories, a Sunday carousel about alignment. Two new sign-ups. Then a busy week of classes, you missed a day, then three days, then a week. The feed went dark. You decide social media doesn't work for studios.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's being asked across your category: the form questions that surface in beginner threads, the modification debates, the goals people are bringing into class. It brings you the question only someone teaching the practice could answer well. Not another 'three reasons to start pilates' reel. The specific one a member would ask you after class.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record between sessions, at the front desk, after class. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The marketing manager you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Pack your classes with regulars who chose your room before they walked through the door. Stop hoping the schedule rotates in your favour, become the name members search for when they book.
How do you keep a HIIT class hard for the front row without losing the nervous beginner standing in the back.
What's a song you've had to retire from your spin playlist because the regulars learned to coast through it.
A regular tells you mid-class that something doesn't feel right and she needs to back off, how do you keep coaching the room without making it a moment.
Bring in clients who want a coach, not a meal plan or a workout PDF. Build a practice of people who stay the full twelve weeks because they saw you understand the messy middle.
A client says they know what to do, they just can't get themselves to do it, what does the first session look like.
Why do you start with sleep before food with almost every new client who walks in the door.
What do you say to someone who's burned through three coaches before you and is half expecting you to fail too.
Fill your table with clients who book the next session before they leave the room. Skip the deal sites and become the therapist friends quietly recommend when someone's neck has been off for weeks.
A new client tells you their shoulder has been tight for two years, where do you actually start the first session.
Why do you push back when a client asks for deeper pressure in the first ten minutes on the table.
What do you tell a desk worker who books monthly and still walks in with the same upper-back complaint every visit.
Fill your courses and corporate sessions with people who already feel your way of teaching before they sign up. Become the teacher students return to after they've tried every app and want something that lands.
A new student says they can't meditate because their mind won't stop, what do you tell them in the first ten minutes.
Why do you still teach silent sits when most people coming to you have only ever used a guided app.
What do you say to a corporate client who wants you to deliver mindfulness in fifteen-minute lunchtime slots.
Attract clients who want a plan they'll actually follow, not another macro spreadsheet they'll abandon by Thursday. Become the nutritionist people screenshot and send to the friend who's tired of diets.
A client eats well all week then writes off the weekend, do you fix the weekend or the weekday plan first.
Why do you push back when a new client walks in already convinced they need to cut out a whole food group.
What do you actually tell a shift worker who's trying to eat well around a schedule that keeps moving.
Fill your one-to-one slots with clients who already trust how you coach before the first session. Show up consistently online and the gym-floor referrals turn into a waitlist.
A new client wants fat loss but keeps skipping the lifts you program, how do you handle that conversation in week two.
Why do you still program back squats for clients in their sixties when half of social media says you shouldn't.
What's the one cue you've changed your mind about in the last year of coaching the deadlift.
Get your reformer slots booked by clients who understand why your sessions cost what they cost. Stop competing with the cheap mat class down the road, become the instructor physios refer to by name.
A physio refers a client to you and you can tell they're expecting reformer to do the heavy lifting, how do you set expectations in the first conversation.
Why do you still teach the hundred when half the Pilates world online says the exercise is outdated.
A runner asks if one reformer class a week is enough to make a difference in how they move, what do you actually tell them.
Bring in members who already know your studio's vibe before they walk in for intro week. Stop burning the budget on cold ads, build the kind of room instructors want to teach in and members renew without thinking.
How do you keep your best instructor from leaving when a bigger chain opens nearby and offers them double the rate.
Members are complaining the 6am class is full, do you cap the room or add a second slot, and how do you decide.
What's the one thing you stopped doing on the timetable this year that actually moved retention in the right direction.
Book out retreats and privates with students who already feel your style before they roll out a mat. Less chasing cover classes, more practitioners who commit to the eight-week series.
A student tells you in week one they're new to yoga and feel wired most of the time, where do you actually start them.
Why have you stopped teaching headstand in group classes even though students keep asking for it.
What do you say to someone who tells you they can't do yoga because they're not flexible enough.
If you help clients move better or feel better, this is built for you.
every
instructor
.
Every reformer class is a different instructor. Every mat class is a different voice. Every PT session is a different style. With Tention's Business plan, the studio writes one set of brand rules every instructor records inside. Personal additions sit on top. The studio's feed stays cohesive while each instructor's voice stays theirs.
Studio rules sit underneath everyone. Personal rules stack on top. Every instructor's voice stays theirs.
I teach yoga. Marketing feels icky. Does this solve that?
Honestly, not fully. Self-promotion is a real conflict if your practice is about non-attachment. What Tention can do is take the worst parts of the friction out: filler editing, scheduling, brand check, so the only thing you have to do is record a take about the practice. The icky feeling about hitting Post we can't remove. We just make the parts before and after lighter.
I rambled for ten minutes and the edit is a nightmare. Auto-edit can do this?
Yes. A three-minute raw take gets trimmed to a ninety-second tight cut. The uhms, the long pauses, the false starts, the repetition all come out. Your alignment cues stay. The voice you teach in stays.
I start strong then collapse at week four. How is this different?
The library lifecycle and rules-based scheduling are designed for the collapse. Recordings sit in Drafts. Scheduled posts go out without you. You can take a busy week of classes and the feed stays alive. The treadmill model is what burns people out; we don't run it that way.
My studio has eight instructors. How do we not look like eight different brands?
The Business plan gives the studio one set of brand rules every instructor records inside. Each instructor's personal rules sit on top. The studio's feed stays cohesive; each instructor's voice stays theirs.
I don't want to chase trending audio. Is that OK?
Yes. Tention is the opposite of trend-chasing. The questions come from what your members and prospects actually ask, not from what's viral on TikTok. A week-late take that's yours beats a day-one trend that isn't.
Can a new instructor honestly compare to a ten-year veteran with this?
Both can record short takes about what they're actually teaching. The take is the work, not the production quality. A new instructor talking about a real form cue often outperforms a polished veteran reel.
Hootsuite is expensive before I've made anything. Why is this different?
Hootsuite schedules posts after you've already made them. Tention is for the part before that: finding what to say, editing the take, checking it against your voice. Scheduling is built in, not an extra subscription.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention