Property and real estate
your buyers already
trust
.
Tention is a social media coach for property and real estate. Tention watches what's actually moving in your patch: the rate change that just hit, the suburbs the market is fixating on, the auction results nobody expected. It brings you the question only someone working the listings could answer well. It helps you record a quick take between showings, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the agent. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your buyers and sellers chose you because you read the patch. The right audience online is looking for the same agent. Showing up should feel like that, not like another listing's worth of admin between showings.
You paid $59 a month for the agent template subscription. The captions came pre-written. So did everyone else's in your suburb. You scrolled the local agent feeds and saw your own post, three times, from three different agents, with three different photos of the same Coffee & Contracts graphic. You decide social media doesn't work for real estate.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's actually moving in your patch: the rate change that just hit, the auction result that surprised the market, the suburb the headlines won't stop covering. It brings you the question only someone walking the listings could answer well. Not another 'just listed' tile. The specific one a buyer would put to you on a discovery call.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record at the listing, between showings, on the way back to the office. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The agency you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Agents book the auctioneer they've already seen handle a room. A weekly feed of how you read bidders, run the reserve conversation, and close a stuck campaign is how the next listing comes with your name on it.
Two bidders, twenty thousand apart, and the reserve isn't met. What do you actually do in the next ninety seconds.
A vendor wants to set a reserve well above where the campaign has been pitched. How do you have that conversation the morning of the auction.
Crowds are smaller this season and bidders are quieter. How are you opening the auction differently to get the first bid out.
Buyers don't know your job exists until they've lost three properties at auction. Being on their feed for the six months they're researching is how you become the call they make before they bid again.
A client is convinced the off-market deal is always the better deal. When is that actually true, and when is it a story.
What's the kind of thing at an inspection that gets you talking a client out of a buy they're already emotionally in on.
How do you decide what a place is worth when nothing comparable has sold in the last twelve months.
Tenants and landlords sign with brokers they already trust have read the market. A steady feed on rents, incentives, and what's leasing in your patch is how the next mandate lands in your inbox before it goes to tender.
Office incentives are creeping up again. What are landlords actually conceding in the negotiations you're sitting in right now.
A tenant wants to break their lease early to consolidate floors. What's the negotiation path you'd run for them.
Retail on the strip is half empty, but the good corner just leased in a week. What separated that site from the others.
Agents book the stager whose work they keep scrolling past on other people's listings. Being in the feed every week with rooms that obviously sold is how you stop pitching and start getting tagged.
A vendor insists their own furniture is fine and the agent agrees. How do you make the case for a full stage without insulting either of them.
What's the one piece in a living room you'll spend the budget on, and the one you'll always rent the cheapest version of.
A small bedroom keeps photographing as a study no matter what you do. What's the trick that finally tips it back to bedroom.
First home buyers shop brokers the way they shop everything else now, by scrolling. Show up on their feed for the year they're saving, and you're the broker they message the day the deposit lands, not the bank.
A self-employed buyer has two years of messy returns and a strong deposit. What's the file you're putting together to get this across the line.
Fixed rates moved this week. What's the conversation you're having with a client weighing fixed against variable right now.
A first home buyer wants the biggest loan a lender will give them. How do you talk them down to one they can live with.
Owners switch managers when they feel ignored, not when something breaks. Being visible weekly on what you handled and what the market is doing keeps your rent roll sticky, and brings the landlords next door across.
A tenant stopped paying rent two weeks ago and won't return calls. What's the sequence you run before it escalates to a formal notice.
Rents have softened in your patch. How are you setting expectations with owners who refuse to drop the asking.
What's the maintenance request you've learned to always send a tradesperson to in person, never over the phone.
The vendors you want are the ones already watching you handle other people's listings. Show up weekly on the feeds of your suburb, and the next appraisal call comes to you, not the agent who letterbox-dropped last Tuesday.
A vendor wants to list at the price the neighbour got six months ago. How do you walk them back without losing the listing.
Stock is tight and buyers are stretched. What's the conversation you're having with sellers about how to run a campaign right now.
What's the one room you ask vendors to fix before the photographer arrives, and why does it change how buyers respond.
Equity partners, councils, and end buyers all check what you've built before they take a meeting. A feed that shows you running real projects, not pitching them, is how the next site gets shown to you off market.
Construction costs came in twelve percent over feasibility. Do you redesign, repitch the price, or walk, and how do you decide.
Council just pushed back on the height. What's the conversation you have with your architect before you respond to the planner.
A site looks cheap because nobody can work out the setbacks. How do you stress test it before you sign the contract.
Off-market deals and joint venture money both flow from people who've watched you think for a year. Being visible on the calls you're making, not the wins after they happen, is what gets the next deal sent to you first.
Yields are tight and rates are still high. What's the hurdle you're running your own deals against before you commit.
You bought a place last year that's gone backwards on paper. Are you holding, selling, or refinancing, and why.
What's the deal you keep getting outbid on, and at what point do you stop chasing the price and walk.
If you work in property, this is built for you.
every
agent
.
A brokerage with fifty agents ends up with three different logo placements in one month. Each agent posting from their personal feed, the firm's account half-active, no shared system. With Tention's Business plan, the brokerage writes one set of brand rules every agent records inside. Personal additions sit on top. Recording, captions, brand check, and scheduling, in one place.
Brokerage rules sit underneath every agent. Personal rules stack on top. The whole firm's feed stays cohesive.
what you
said
.
Visual brand-checkers look at your logo. Tention reads your transcript. You upload your guidelines: disclosure requirements, brokerage conduct rules, the language your industry carries, the phrases your firm has decided itself never to use. Every line of every recording is matched against them, in plain English, before you publish, and you decide. Brand approval takes minutes, not days.
Every agent in my market uses Coffee & Contracts. How does this beat that?
Your voice stays you. Tention finds what's actually moving in your patch and you record the take. We don't sell you a template library that 25,000 other agents are also subscribed to. The post that ends up on your feed is the only one of its kind in your suburb.
I quit by week three every time. How is this different?
The library lifecycle and scheduling are built for the busy listing weeks. Recordings sit in Drafts. Scheduled posts go out. The treadmill model is what burns agents out; we don't run it that way.
Disclosures and conduct rules stress me out. Will the brand check catch them?
The check runs against the guidelines you upload. Put your firm's disclosure requirements and conduct rules in your guidelines, and the check shows you every line in the take that touches them. It isn't a guarantee of compliance. It's a plain-English read on what to look at before you publish.
I dump the same content on every platform. Can this differentiate?
Mirroring posts the same take across platforms with the right gap between them. The platform-specific tailoring (LinkedIn formal, TikTok casual) is your call. We don't pretend to do that automatically. We just stop you uploading four times.
Our brokerage has fifty agents and three different logo placements per month. Help.
The Business plan lets the brokerage hard-code logos, captions, colours, and brand assets firm-wide. Every agent records inside those rules. Each agent's personal additions sit on top. The brokerage's feed stays cohesive.
A Florida broker posted daily for eighteen months and got three leads. Why would I do this?
That's exactly why we don't push posting daily. The bottleneck isn't volume; it's the post being interchangeable. Tention helps you make takes only you can make, on a rhythm you can actually keep. Three meaningful takes a week beats ninety generic ones.
How do I look like an agent and not a try-hard on TikTok?
The take is about the patch, not about you. Showing the rate change, the auction result, the suburb being googled. The voice is yours; the trends aren't ours to chase.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention