Playbook
The best person to explain a thing is usually the one who does it all day. So why is your feed full of generalists, and quiet from the experts?
It comes down to three frictions: not knowing what to say, not having time to say it, and the worry of saying it wrong. Each one is small. Together they keep good people silent.
The fix isn't posting more. It's removing the friction: bring the question worth answering, shape it before the camera, and check it before it's public. The expertise was never the problem.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention