Industry

What to post when you're not allowed to give advice

If you're a broker, a clinician, or an adviser, you've felt it: the algorithm rewards definitive advice, and you legally can't give it. So you post nothing, or you post something so generic it converts no one.

The way through is to answer the questions around the advice, not the advice itself. Why is this happening? What changed this quarter? What should someone be asking? Those are yours to answer, and they're what people actually search for.

You stay on your side of the line. The trust compounds anyway.

The thinking's done. Your turn to talk.

One question a day. Filmed with you, checked against your guidelines, posted everywhere.

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